To build awareness for Kazi we created an instagram account. However, what is the purpose of an instagram account? Should it be a promotional page? Should we post running content? As we contemplated the various options it became apparent that Kazi App is meant to get people outside and active in their community. Thus, we decided to implement #kazilife. #kazilife is meant to showcase active people and places to be active. We have #kazilife on waterfall hikes, majestic rock formations and at the gym. We tag the location to make it easy for active people to find new active places. Oh and don’t worry, we have the occasional promotion in there too. Check out Kazi App and search #kazilife to find where your next adventure will be.